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> Litigation
Consulting
> What We Do
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Although
much of AEP's work involves litigation-related activities, AEP also
provides a variety of general consulting services to its clients. These
services include:
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Data
Analysis, Sampling, and Survey Design
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AEP professionals
are known for their creative and innovative approaches to solving challenging
economic problems. AEP uses state-of-the-art database, spreadsheet,
and statistical software to assemble and analyze large, complex sets
of data. Where data are too voluminous to be studied completely, AEP
develops sampling plans from which sound conclusions can be drawn. AEP
also has extensive experience in developing surveys and analyzing survey
data.
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Market
Analysis of Firms and Industries
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A major portion of AEP's work concerns the analysis of firms, markets,
and industries. This work has covered a broad range of industries and
economic issues, and has included studies of the following:
- Industry concentration and the degree of competition
in markets
- Impact on price, competition, and other factors
in markets from the entry of firms or from proposed mergers or acquisitions
- Consumer behavior, including purchasing patterns,
knowledge of products or markets, and responses to changes in prices,
products, and other variables
AEP uses a variety of tools, including statistical analysis of data,
economic modeling of markets, and surveys to study the behavior of firms,
markets, and industries.
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Valuation
of Assets
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Valuation
of assets can present difficult problems because there may be no easily
discernable market for the asset or no obvious way to measure its value.
AEP has extensive experience performing valuation of such difficult-to-measure
assets. This work has included valuation studies of corporations, intellectual
property, stock options and pension funds, as well as reasonable royalties
for patented processes and inventions. |
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Formulation
of Sound Economic Business Strategies
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AEP
offers a range of consulting services designed to help clients determine
optimal business strategies. AEP performs cost-effectiveness, pricing,
and elasticity studies. AEP can also assist in structuring prices to create
appropriate incentives for end users and to maximize a firm's profitability.
AEP aids in developing appropriate economic incentives between parties
and, for example, helps structure incentive schemes for employees. AEP
also offers advice regarding economic issues related to regulation, and
conducts in-depth economic analyses to justify or attack mergers and acquisitions.
For example, MCI hired AEP to evaluate the effect a proposed merger would
have on competition in the long-distance telephone market. These services
help clients to become more economically efficient, to achieve optimal
pricing of products, and to develop economically appropriate strategies
in relation to regulation or the actions of rivals in the marketplace. |
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